Press & Partnerships

Media Kit

For press, partners, and affiliates: stats, a founder bio and headshot, copy-paste boilerplate, brand assets, and the founder's email.

$ cat ./at-a-glance.txt

36+

Hackathon Wins

$100K+

In Prizes

50+

Hackathons

4,000+

WeCracked Members

bill@hackathons ~ % cat ./media-kit.txt

About

~55 words

Copy-paste description for articles, directories, and partner pages.

The Hackathon Playbook (thehackathonplaybook.dev) is a guide to winning hackathons by Bill Zhang, who has 36+ hackathon wins and $100K+ in prizes. It includes a 7-phase playbook, a section for non-coders building with AI tools, and a blog of strategies from his wins at HackUTD, the UC Berkeley AI Hackathon, LA Hacks, and the Google Developer Student Challenge.

Founder: Bill Zhang

Bill Zhang (@IdkwhatImD0ing) started doing hackathons to land an internship. At LA Hacks 2023 he spent the hackathon learning vector databases for a RAG-style chat app and didn't win, but a LinkedIn post about the project caught the eye of an interviewer who was building the same thing. His first internship offer came a week later. Today he's a Software Engineer 2 at Pinterest and a co-founder of WeCracked and Dispatch AI.

Credentials

>

1st place at HackUTD 2024, UC Berkeley AI Hackathon 2024, LA Hacks 2024 — 1,000+ person events, plus 33 other hackathon wins

>

Google Developer Student Challenge — Top 10 Global (only US team in 3 years)

>

Hackathon judge at LA Hacks 2026 — returning for the LA Hacks AI Hackathon

>

Co-founder of WeCracked — 4,000+ member hackathon community

>

Software Engineer 2 at Pinterest — ex-Applied AI Engineer at Scale AI (Enterprise & Post-Training Research)

>

Co-founder of Dispatch AI — $1M valuation, Berkeley SkyDeck funded

>

USC MS in Computer Science (AI) — UCSC undergrad

Audience

  • Student hackers at college hackathons, from first-timers to veterans.
  • Non-coder founders and domain experts (lawyers, doctors, designers) building projects with AI tools.
  • Hackathon sponsors and organizers who want to understand what wins.
  • Early-career engineers and AI builders using hackathons to find internships and jobs.
$ ls ./content
brand assets

Brand Assets

Logo PNG, 800×800

https://thehackathonplaybook.dev/brand/logo.png

Download

Logo SVG, scalable

https://thehackathonplaybook.dev/brand/logo.svg

Download

Share card PNG, 1200×630

https://thehackathonplaybook.dev/brand/share-card.png

Download

Founder headshot JPG, 2160×2880

https://thehackathonplaybook.dev/brand/bill-zhang-headshot.jpg

Download

These files, the founder photo, and the boilerplate above may be used in editorial coverage of The Hackathon Playbook.

Colors

Volt

Primary accent

#00D4D5

oklch(0.78 0.15 195)

Spark

Secondary accent

#E6AD00

oklch(0.78 0.16 85)

Primary

Core brand

#6A45F0

oklch(0.54 0.24 285)

Background

Site background

#060613

oklch(0.13 0.03 285)

The logo itself uses #A855F7 and #D4FF00 on #0A0A0F.

Typography

Display

JetBrains Mono

Headlines, H1/H2

Body

Outfit

Paragraphs, long-form

Code

Fira Code

Terminal UI, stats labels

Press & Partnerships

For interviews, features, affiliate programs, or sponsorships, reach out directly.

billzhangsc@gmail.com